Michaels Expands Fabric Selection After Joann Fabrics Closure

Michaels just made a big move for the sewing and crafting crowd. With Joann Fabrics closing, Michaels is stepping up to fill that gap.

The popular craft chain has announced it’s expanding its fabric selection in a big way. They’ve acquired Joann’s private label and intellectual property, which means a lot of Joann’s favorites are sticking around.

This expansion brings 600 new products, covering sewing and quilting supplies, fabric, yarn, and sewing machines. More than half of Michaels’ 1,300 stores already have the new selection on shelves.

They plan to roll out these products to almost 300 more locations before the year wraps up. Michaels hopes this move keeps sewing enthusiasts happy and ensures Joann’s best-loved items stay available.

Michaels’ Strategic Expansion

Joann Fabrics’ closure left a big hole, especially for folks who depend on quality sewing and crafting supplies. Michaels saw the opportunity and jumped on it, broadening its offerings and drawing in new customers.

By picking up Joann’s private label, Michaels keeps the popular big twist yarn and fabric lines within reach. This should help them stand out more in a pretty competitive industry.

New Product Categories

Michaels is rolling out a ton of fresh products. Among the 600 new items, shoppers will see:

• Sewing and Quilting Supplies: Kits, sturdy threads, and handy tools for both newbies and seasoned quilters.
• Fabric: Loads of patterns, textures, and colors—something for every project.
• Yarn: The much-loved big twist yarn, famous for its versatility and punchy colors.
• Sewing Machines: Easy-to-use, reliable machines to help bring creative ideas to life.

Impact on the Crafting Community

Joann Fabrics’ closure hit the crafting community hard. Many people suddenly lost a go-to spot for their supplies.

Michaels’ quick action in acquiring Joann’s assets and boosting its own selection is a huge relief for a lot of crafters. It means the community can still get quality materials and tools, which keeps the creative spark alive.

Enhanced Shopping Experience

Adding Joann’s private label products doesn’t just mean more inventory for Michaels. It also upgrades the whole shopping experience.

• Broader Selection: More choices in fabric, yarn, and sewing gear.
• Convenience: With so many stores already stocked, finding the right supplies should be a breeze.
• Quality Assurance: Joann’s products have a reputation for quality, and Michaels says it’ll keep those standards high.

Future Plans for Joann’s Intellectual Property

Michaels now owns Joann’s name and intellectual property, but they haven’t shared exact plans yet. This opens up all sorts of possibilities for what’s next.

Maybe they’ll rebrand some lines or launch new ones under the Joann name, tapping into the goodwill the brand already has with crafters.

Community Engagement

Michaels has always leaned into community, hosting workshops, classes, and events for crafters of all skill levels. With these new product lines, they can offer even more specialized classes in sewing, quilting, and fabric crafts.

That kind of engagement builds loyalty and helps crafters connect with each other. It’s nice to see a big chain still caring about the creative community, isn’t it?

Conclusion

Michaels is expanding its fabric selection after Joann Fabrics closed. They’re picking up Joann’s private label and intellectual property, which means some favorite products won’t just disappear.

Crafters can still get their hands on quality materials, which is a relief for anyone who relies on them. Michaels seems pretty determined to fill the gap in the market and, honestly, they’re shaping up to lead the crafting scene.

They’ve even got plans to roll out new products and make shopping a bit more enjoyable. Maybe Michaels really will become the main spot for sewing and crafting supplies—time will tell.

If you want the full story on Michaels’ expansion and Joann Fabrics closing, check out the article here.