Michaels Expands Creativity with New Knit & Sew and Party Shops
The Michaels Companies, Inc. just rolled out two fresh in-store concepts: The Knit & Sew Shop and The Party Shop. You’ll now find both in every Michaels across Canada, each offering more variety and better services for yarn, sewing, and party supplies.
It’s all part of Michaels’ ongoing push to be the go-to spot for creative and celebratory needs. They’re hoping to serve both longtime fans and newcomers who want everything in one place.
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The Knit & Sew Shop: A Haven for Creators
The Knit & Sew Shop landed in 138 Canadian Michaels stores, bringing a curated mix of threads, sewing notions, and yarn. Michaels wants this new section to spark ideas and help creators get what they need for their next project—without the hassle.
They’re even adding beloved brands like Big Twist®, which shows up at the end of October. That’s a nice touch for yarn lovers who want more options.
Expanded Yarn Selection
Michaels noticed people really want more yarn, so they bumped up in-store yarn space by 25% this year. They’re adding hundreds of new skeins, mixing in new brands and old favorites.
With so many choices, creators can finally find the yarn that fits their vision. It’s a small thing, but it makes a difference when you’re standing in the aisle, project in mind.
Threads and Sewing Machines
The Knit & Sew Shop also now stocks sought-after Gütermann® threads and fresh sewing machines from Singer and Brother. You’ll see a bunch of sewing notions too.
For beginners, there are needle-crafting kits that actually make starting out less intimidating. Whether you’re new or experienced, you’ll find tools and materials that work for you.
The Party Shop: Ultimate Celebration Destination
The Party Shop aims to make Michaels the top spot for celebrations. There’s a bigger party section in every store, crammed with 700 new products—from custom balloon bundles to quick grab-and-go options.
You’ll spot DIY balloon arch kits, tableware, themed paper goods, and all sorts of accessories. It’s a lot to take in, honestly, but it’s nice to have choices.
Balloon Bar
Every store now has a Balloon Bar with all kinds of latex and foil balloons. You can customize balloons for any event or theme, which makes planning a bit more fun.
It’s a simple idea, but it lets customers add a personal touch to their celebrations.
Exclusive Themes and Value
Prices for the new party supplies start at just $2.99, which is surprisingly affordable. Michaels added exclusive themes—think western rodeo, playful bows, milestone birthdays, and even a blue gingham line for a twist on classic parties.
More Ways to Celebrate for Less
Michaels just made in-store birthday parties a lot cheaper. The price dropped from $299 to a starting point of $149.
With easy online booking and lower costs, it’s way more doable for parents to throw creative, low-stress parties for their kids. Each event comes with a guided craft project led by a Party Captain and a bunch of fun themes to pick from.
Successful Birthday Parties
This year alone, Michaels hosted over 4,200 birthday parties, giving more than 36,000 kids a chance to get creative and celebrate. That’s a lot of glue sticks and happy faces.
About The Michaels Companies, Inc.
Since 1973, The Michaels Companies, Inc. has been the leading destination for creativity and celebration in North America. They run over 1,300 stores in 49 states and Canada, plus online at Michaels.com and Michaels.ca.
Michaels also owns Artistree, which manufactures custom and specialty framing. Their mission? To fuel the joy of creativity and celebration with huge product selections, better services, lower prices, and both in-store and online shopping that actually works for busy people.
Commitment to Creativity and Celebration
David Boone, Chief Executive Officer at Michaels, says the launch of The Knit & Sew Shop and The Party Shop marks a big step in their mission. They want Michaels to be the go-to spot for fueling creativity and celebration.
The company feels proud to offer a unique experience for creating and celebrating. Their expanded product selections and better services help make that possible.
If you want more details about these new in-store concepts, or want to check out high-res images of The Party Shop and The Knit & Sew Shop, head over to the Michaels Newsroom.