Michaels Expands Creative Horizons with JOANN Acquisition

Big news in the crafting and sewing world: The Michaels Companies, Inc. just picked up JOANN’s intellectual property and private label brands. They’re hoping this will beef up Michaels’ product selection, especially for fabric, sewing, and yarn fans.

With this deal, Michaels plans to roll out over 600 new products. They’re aiming to make their stores the go-to spot for creativity and celebration across North America.

Expanding Fabric Offerings

After acquiring JOANN, Michaels is really doubling down on fabric. Searches for fabric on Michaels.com shot up 77% over the last year, so they’re expanding their selection in 680 stores right now.

They’re not stopping there—another 280 locations will get more fabric options this year.

Unparalleled Selection

Michaels now lists over 10,000 fabric choices online. You’ll find bold cottons for quilting, broadcloth for making clothes or sprucing up your home, and plenty more.

Honestly, if you’re a creator, it’s hard not to get a little excited. There’s just so much to choose from for nearly any project you can dream up.

Enhanced Customer Experience

Adding JOANN’s Big Twist® brands means Michaels can offer more high-quality fabrics. That’s bound to catch the eye of JOANN’s loyal crowd, and it makes Michaels even more of a hub for fabric lovers.

Revamping Sewing Supplies

Sewing is having a moment, too. Searches for sewing on Michaels.com climbed 39% since last year, so Michaels is bringing in more of the brands people love and launching new products.

They want every creator to feel like they can find exactly what they need, no matter their project.

New Sewing Machines

Michaels is rolling out new sewing machines from names like Brother® and SINGER®. Whether you’re just learning or have years of experience, there are options for every skill level and project type.

Needle Crafting Kits and Accessories

They’re also adding 50+ new needle crafting kits from DMC® and Loops & Threads®. On top of that, look for over 10 new Pellon® stabilizers and interfacing products, specialty scissors, and thread packs.

And if you’re into batting, Pellon cut-to-order batting arrives in August.

Expanded Product Assortment

Michaels is bringing in even more from trusted brands like Clover, FISKARS®, Coats & Clark™, and VELCRO®. The best-selling Oliso® Smart Iron is joining the lineup, too.

It’s clear they want to cover all the bases for sewing enthusiasts.

Commitment to Creativity and Celebration

David Boone, Michaels’ CEO, says they’re excited to welcome JOANN customers into their creative community. “We’re honored to have the opportunity to welcome JOANN customers into our creative community and are committed to delivering the selection, value, and inspiration they are looking for at Michaels,” Boone said.

Responding to Rising Demand

This acquisition helps Michaels serve both new and existing customers by meeting rising demand in all sorts of categories. The bigger product selection and improved experience show Michaels is serious about being the top spot for creating and celebrating in North America.

Conclusion

The Michaels Companies, Inc. just acquired JOANN, and honestly, that’s a pretty big shake-up for the crafting and sewing world. Michaels keeps growing its fabric, sewing, and yarn sections, so it’s not hard to imagine them becoming the top spot for creativity in North America.

They say they’re focused on quality and making the customer experience better. If that’s true, Michaels might just keep up with what folks want and keep their momentum going.

Curious for more details? You can check out the full article on Yahoo Finance.