Joann Returns: Shops Inside Michaels Stores Nationwide

The world of arts and crafts just got a jolt of excitement. Michaels, one of the top arts and crafts retailers, has announced it’s bringing back the much-loved Joann brand.

This move means Michaels stores across the U.S. and Canada will feature a special “knit and sew shop” area. You’ll spot Joann signage and find a bunch of Joann favorites, including that ever-popular “big twist” yarn.

Earlier this year, Michaels picked up Joann’s intellectual property. Now, for the first time, they’re rolling out a “store within a store” concept.

That means Joann’s cherished products are coming back, and shoppers get a fresh twist on their usual Michaels run. If you’re curious, the original article has more details here.

The Revival of Joann: A Strategic Move by Michaels

Michaels didn’t just stumble into this decision—it’s a pretty strategic play. The Joann brand has strong recognition and a loyal following, so Michaels is aiming to tap into that energy.

By adding Joann’s products and branding, Michaels gets to offer more variety and creates a shopping experience that combines the best of both brands.

Why This Move Makes Sense

Honestly, this move benefits both Michaels and Joann for a few reasons:

• Brand Loyalty: Joann fans are serious about their crafts and have missed the unique products and quality.
• Diversified Product Range: Michaels can now pull in a wider crowd and cover more crafting interests.
• Increased Foot Traffic: The new “knit and sew shop” should bring more folks through the doors—and that’s good for business.

What Customers Can Expect

Walk into Michaels soon, and you’ll spot a dedicated Joann section. It’ll be stocked with a wide range of products, and yes, the “big twist” yarn is making its return.

They’re aiming for a seamless experience, so you can pick up everything you need for your next project all in one go.

The “Big Twist” Yarn

Let’s talk about the “big twist” yarn for a second. People love it for its quality and versatility.

If you’ve been waiting for it, you’re in luck—now you can dive back into your favorite projects without hunting around.

Online Availability

Not everyone wants to shop in person, and Michaels gets that. The full Joann selection will also be available online.

So, whether you’re a couch shopper or a store browser, you’ll have access to all the Joann goodies.

The Impact on the Arts and Crafts Community

This partnership is set to shake things up in the arts and crafts world. With Joann’s products back in the mix, Michaels is giving craft enthusiasts something they’ve been waiting for.

Enhanced Shopping Experience

The “store within a store” idea isn’t just a gimmick—it’s about making shopping more fun and convenient. You can find everything you need, and maybe discover something new along the way.

Boosting the Crafting Industry

Reintroducing Joann’s products could inspire more people to pick up crafting. Michaels is giving the industry a little nudge, and who knows? Maybe we’ll see a new wave of creative hobbyists.

Conclusion

Michaels is bringing the Joann brand back in a pretty bold way. They’re putting Joann’s products right inside Michaels stores.

Honestly, that’s a win for craft lovers. It shakes up the usual shopping routine and gives people more to explore.

Will it boost foot traffic and help the crafting world grow? That’s the hope, anyway.

Curious for details? Check out the original article here.