Craig Conover Unveils Hidden Gem at Sewing Down South Store

Craig Conover, a popular cast member of *Southern Charm*, has turned his once-hobby into a thriving business with the establishment of Sewing Down South. Launched in 2018, this venture has grown significantly.

His journey started in 2018 when he founded Sewing Down South, a company dedicated to creating unique and high-quality pillows and other textile products. The business gained momentum, and in 2021, Craig opened his flagship store in Charleston, South Carolina.

The Early Days

Craig’s initial foray into sewing was met with skepticism, but he persevered and honed his craft. One of the first pillows he ever made, the *Penelope pillow*, holds a special place in his heart.

This light pink pillow, designed as a *tooth fairy pillow*, features the name Penelope stitched on it, an adorable tooth appliqué, and a pocket for children to place their missing teeth. Despite receiving numerous offers for this sentimental item, Craig has kept it off the market, reserving it as a personal keepsake.

The Flagship Store in Charleston

The Sewing Down South store in Charleston is a testament to Craig’s hard work and dedication. The store is filled with a variety of fun and unique items that fans of *Southern Charm* and sewing enthusiasts alike will love. Craig’s attention to detail and commitment to quality are evident in every aspect of the store.

Store Highlights

During a recent video tour of the store, Craig showcased several key features that make Sewing Down South a must-visit destination:

• Massive Wall of Pillows: A stunning display of pillows in various designs and colors, perfect for any home decor.
• Store-Branded Merchandise: A range of products featuring the Sewing Down South logo, including apparel and accessories.
• Yarn Wall: A vibrant wall of yarn that serves as a great photo opportunity for visitors.

These elements, combined with the store’s welcoming atmosphere, make it a unique shopping experience.

Behind the Scenes

In addition to the front-of-store attractions, Craig also provided a behind-the-scenes look at the back-stock area. Despite the store’s popularity, the back-stock area remains relatively thin, a testament to the high demand for Sewing Down South products. Craig attributes this success to the incredible foot traffic in Charleston and the city’s continued growth.

Customer Experience

Craig’s commitment to customer satisfaction is evident in every aspect of Sewing Down South. He takes pride in sharing his journey and successes with his customers, many of whom have been following his story for nearly 12 years.

The store’s layout and design reflect Craig’s personal touch and dedication to creating a memorable shopping experience.

Craig’s Personal Touch

One of the most endearing aspects of Sewing Down South is the personal touch that Craig brings to the business. From his first pillow to the carefully curated merchandise, every item in the store tells a story.

Craig’s passion for sewing and his journey from hobbyist to successful entrepreneur are woven into the fabric of the store.

Sentimental Items

The store is home to several sentimental items that hold special significance for Craig. In addition to the *Penelope pillow*, there are other “easter eggs” throughout the store that pay tribute to Craig’s humble beginnings. These items serve as a reminder of how far he has come and the hard work that has gone into building Sewing Down South.

Looking Ahead

As Sewing Down South continues to grow, Craig remains committed to maintaining the high standards that have made his business a success. He is constantly looking for new ways to innovate and expand his product line, while staying true to the values that have brought him this far.

Future Plans

Craig has big plans for the future of Sewing Down South. He is exploring new product lines and potential collaborations.

He always has an eye on quality and customer satisfaction. As the business continues to evolve, Craig’s passion for sewing and dedication to his craft will drive Sewing Down South to even greater heights.

For more details on Craig Conover’s Sewing Down South store and to watch the full tour video, visit BravoTV.com.