Craig Conover Teases Major Business Expansion with Sewing Down South

Craig Conover, a familiar face from Bravo’s *Southern Charm*, has made an exciting announcement that has the sewing community buzzing. His company, *Sewing Down South*, is collaborating with Crown & Ivy, a brand under the department store Belk.

This partnership will bring new, playful textile designs inspired by Charleston, South Carolina, to a wider audience. It marks another step in the transformation of *Sewing Down South* from a pillow line into a thriving lifestyle brand.

Craig Conover’s Journey: From Television to Textiles

Craig Conover’s path from reality TV star to entrepreneur began after his time on *Southern Charm*. Wanting to create something meaningful, he started *Sewing Down South* as a pillow line, which has since grown into a lifestyle brand with multiple flagship stores.

The Birth of Sewing Down South

In an interview, Craig shared how sewing became a therapeutic escape for him. Frustrated with his career, he turned to sewing as a creative outlet.

This passion project gained traction, leading to the creation of *Sewing Down South*. The brand’s success comes from Craig’s love for sewing and his focus on quality products.

The Exciting Collaboration with Crown & Ivy

Shortly after launching the *Sewing Down South* summer 2025 collection, Craig teased a collaboration with Crown & Ivy on Instagram. This partnership will bring vibrant designs to Belk stores, featuring motifs inspired by Charleston.

Fans are eagerly awaiting the official announcement, which will share more details about the venture.

What to Expect from the Collaboration

Details about the collaboration remain limited, but Craig’s teaser video showed textile designs with playful patterns like golf carts, palm trees, and Southern architecture. The collection will offer products that capture the essence of Charleston.

These items are perfect for anyone wanting to add Southern charm to their home.

Sewing Down South: A Growing Empire

*Sewing Down South* has grown significantly since its start in 2019. The brand’s expansion is due to its broader product line and strategic partnerships.

The company is now in over 500 Kroger-owned stores, offering a home line collection that customers enjoy.

Expansion into New Markets

In addition to Kroger stores, *Sewing Down South* is expanding through its collaboration with Belk. This partnership will introduce the brand to new customers.

Craig has hinted at more collaborations in the future, showing the brand’s momentum.

Beyond Sewing: Craig Conover’s Other Ventures

While *Sewing Down South* is Craig’s main focus, he is involved in other businesses. He co-owns the *By the Way* restaurant with Austen Kroll and invests in the *Spritz Society* and *NYC’s Carriage House* eatery.

These ventures highlight Craig’s entrepreneurial spirit and his ability to explore new business interests.

Balancing Multiple Roles

Managing several businesses is challenging, but Craig stays organized and takes things step by step. He balances his roles while maintaining quality and integrity in his brands.

The Future of Sewing Down South

With its expanding product line, partnerships, and customer base, the future looks bright for *Sewing Down South*. Craig’s passion for sewing and dedication to quality will continue to drive the brand’s growth.

Upcoming Projects and Collaborations

Fans can look forward to more projects and collaborations from *Sewing Down South*. Craig has hinted at new ventures, promising to keep the momentum going.

Conclusion

Craig Conover started as a reality TV star. He has become a successful entrepreneur.

*Sewing Down South* began as a pillow line. It has grown into a lifestyle brand because of Craig’s hard work.

The new collaboration with Crown & Ivy will bring fresh designs to more people. Craig plans to keep expanding his business.

For more details about Craig Conover’s latest business ventures, visit the official announcement on Bravo’s website here.